WLWA present results of successful Love Food Hate Waste campaign to food experts
On 17th July Sarah Ellis, our Waste Minimisation Coordinator, shared a podium with Dr Liz Goodwin, CEO of the Waste and Resources Action Programme (WRAP) and the Head of Food Waste Reduction at Tesco to present the fantastic results of our campaign to work in partnership to reduce food thrown in the bin. Sarah’s presentation focused on the successful Love Food Hate Waste campaign that she led for the West London Waste Authority in 2012. The outcomes, which were evaluated by WRAP, showed that for every £1 spent on the campaign £8 of costs in disposing of the waste were saved. Liz Goodwin of WRAP also highlighted how the success of the west London campaign led to the 10 new Green Cities campaign starting this year.
At the Westminster Food and Nutrition Forum Keynote Seminar, the 14% reduction in avoidable food waste in west London was celebrated. An audience of over 100 food experts from all sectors including researchers, government departments, and waste campaigners like Tristram Stuart listened as Sarah and the other speakers outlined what their organisations have been doing and what we learned including the importance of cross sector partnerships.
The full results of the campaign are available to read here and if you want to know how to keep your bread mould free or freeze your eggs, check out our reduce food waste pages and visit Love Food Hate Waste. Don’t forget we attend lots of events and put out great tips on Twitter and Facebook too.