Swishing in the Suburbs
Swishing is a new shopping experience, the kind that your bank account or credit card will appreciate because you get outfits for free and it’s even kind to the environment.
When you Swish, you use your clothes, shoes or accessories you no longer wear as currency to get items you will love and wear! Swishing is not new to West London, there have been local events since 2012!
We have supported Swishes in local libraries (Gayton Library, Harrow and Hounslow Library, Hounslow), Churches (Twickenham Green Baptist Church, Richmond and St Peter’s Church, Harrow) and other locations such as gyms (Curves Hampton, Richmond), Civic Centres (Harrow and Hounslow Civic Centre) and those that raise money for charity (The Mulberry Centre and Twickenham Green Baptist Church).
Over 320 people from West London (as well as others from outside the area) have come along and swished with us since April 2012. They brought along over 2,500 items of unloved clothing, shoes and accessories that were just sitting in their wardrobe and swapped them for something else they just had to have.
Here’s what West London Swishers have told us…
“Excellent, Fab – so pleased I got a pair of Jeans for free!!” Natalie Swishing at The Docking Station, Brentford, April 2012
“My very first one. Great concept” Danka enjoying the Hounslow Library Swish in February 2013
“What a ‘Fabulous’ thing to do!!” Dolly at Curves, Hampton, May 2013
“It was good to see people taking my stuff. I got nice clothes in return” said Indy who swished at Hounslow Library in August 2013
“Superb value, absolute bargain for excellent clothes. Thank you.” Patsy after taking away a fabulous brown leather jacket from The Mulberry Centre, May 2014
People have a great time and love the concept of swishing, so why not hold a Swish with your local community group, school, place of worship or your workplace. It is such a great way to socialise with each other and you can also use the event to raise money for a cause close to your heart by charging an entrance fee or by selling food and drinks. The Mulberry Centre, a charity that helps anyone affected by cancer raised over £1,000 by hosting a Swish and Pamper party.
It’s easy to organise and we can provide you with all the equipment you need including rails, mirrors, hangers and tokens. We’ll also help you run a successful Swish with advice, promotional support and attendance on the big day. This service is freely available to West London groups – our time is allocated on a first come first served basis though.
So what are you waiting for? Get swishing in West London!