Ealing to reward communities for recycling
Ealing Council’s Recycling Rewards scheme is set to start with £80,000 up for grabs.
Recycling Rewards is a pilot scheme, and the first of its kind in the capital. It sees people living in each of the borough’s 23 electoral wards competing against each other to win cash for their local area.
The ward with the highest proportion of households recycling, as well as the three with the greatest improvement in recycling rates, will be awarded £20,000 each to spend on local environmental projects through their local ward forum.
A baseline survey of recycling participation in all the wards has now been completed, which means the competition can begin. The survey shows a variety of participation rates across the borough. The highest three wards are Hobbayne (75%), Northfields (71.9%) and Elthorne (70.8%) while the lowest at the moment are Acton Central (47.1%), South Acton (46.5%) and Southall Green (38.3%).
The council used nationally recognised Waste and Resources Action Programme (WRAP) methodology to carry out recycling participation surveys in each ward and will assess which wards have seen the biggest increase in the proportion of households recycling by next spring. The weight of recycling will not be measured and the council will not be putting electronic chips in bins.
Cabinet member for Transport and Environment, Councillor Bassam Mahfouz, said:
“Congratulations to Hobbayne, Northfields and Elthorne for being the best recyclers in the borough. We all know recycling is so important and we want to show our support for those who take the effort by rewarding those communities with money for projects. There’ll be a prize for the three best improved alongside the best overall, so everyone has a chance of winning.
“Even if people currently use their green box, we’re encouraging them to use the
other means of recycling too such as plastics and food. We know you can do it– since we introduced the kitchen caddy I’ve been pleased to see participation rates for food recycling go up across the borough.
“Now the competition is in full swing and wide open, so let’s get recycling and spreading the word.
For full details visit the Ealing website http://www.ealing.gov.uk/services/environment/recycling/recycling_rewards/index.html