Upcycled Couture – Wedding Dress Competition
West London Waste Authority & wedding dress brand, E&W Couture have joined forces to produce a beautifully intricate upcycled wedding dress made from fabrics and offcuts generously donated by Arcadia Group & TRAID. The drive of the campaign is to encourage reusing and recycling of unwanted clothes and shoes.
One lucky west London resident will win this exquisite wedding dress created by E&W Couture with a RRP of £3000. Residents can enter to win this upcycled dress by booking and completing a free TRAID home collection between 23rd April – 22nd September 2019. Bookings can be made online at https://TRAID.org.uk/clothes-donations/book-a-collection/ or over the telephone on 020 8733 2595.
It is very important to reuse and recycle as many textiles as possible because as a nation, we throw away around 300,000 tonnes of textiles each year, resulting in over 5% of the UK’s annual carbon and water footprint – of these disposed textiles, only 16% are reused! Across West London, approximately 18,000 tonnes of textiles are thrown out as rubbish resulting in unnecessary disposal costs.
The wedding dress competition launched on 23rd April 2019 and ties in with Fashion Revolution Week, marking six years since the devastation of the Rana Plaza factory collapse. Every year during Fashion Revolution Week, organisations and individuals across the globe put on events and launch campaigns to raise awareness towards everything related to ethical and sustainable clothing. For more information and to check local events across London, please visit https://www.fashionrevolution.org/
Take a look at the journey Sophie (E&W Couture) went on to learn more about textile waste and to find the beautiful fabrics that she’s used for the dress below.